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FORUMS AND LISTING SITES · animated_banner

Animated banner, 468x60

Sixty pixels of height, one line of type, and a scroll that will not wait. The oldest banner on the web is also the least forgiving.

468×60
target size
1404×180
still rendered at
Yes
animated
5
designs with this render

468x60 is the original IAB leaderboard, and it survives because server listing sites and roleplay forums standardised on it two decades ago and never had a reason to change. If you buy a placement on a FiveM listing site, this is almost certainly the size you will be asked for.

The constraint is height. Sixty pixels gives you one line of display type at a readable size and nothing else. No tagline, no second line, no detailed scene. The layout drops everything except the server name and the invite, sets the type to fill most of the height and keeps the backdrop to a simple gradient with motion in it, because a busy scene at 60 pixels tall reads as noise.

Motion needs restraint here more than anywhere else. A 468x60 banner that flashes or wipes fast reads as an advert and gets ignored, and on some boards it gets reported. The animation is a slow light sweep over four seconds at 20fps with a 200-colour palette, which registers as movement in peripheral vision without demanding attention.

The still renders at 1404x180, three times the target, which is the highest multiplier of any format in a pack. That is because a 468x60 banner on a modern display is physically 936x120 or more, and this is the format where softness is most visible: thin type at small sizes falls apart first.

Where it goes

Paid placements on server listing sites, forum headers, partner rotations

  • Target size468×60
  • Still render1404×180
  • Animated render1404×180
  • Encoded asGIF 20fps, 4.0s · under 4.0MB
  • Transparencyopaque
  • PlatformForums and listing sites

Limits to respect

  • Rendered at 1404x180 for the still, three times the target
  • Animated GIF at 20fps over four seconds, under 4MB
  • Some ad networks still cap creative at a few hundred kilobytes

This format across 5 designs

Every example below is the same slot, laid out at 468×60 by a different design.

What goes wrong

The four failures that cost people the most time on this slot.

  • Trying to fit a tagline, which makes both lines unreadable
  • Fast flashing animation, which reads as spam and gets ignored
  • Supplying a file authored at exactly 468x60, which looks soft on any modern display
  • Ignoring the network's file size cap, which can be a few hundred kilobytes

Questions about this size

3 answers.

  • Is 468x60 still used?

    Yes, on gaming forums and server listing sites, which is where most paid FiveM promotion is sold. It is the oldest IAB standard banner size and the default slot on those boards.

  • How big can the GIF be?

    The animated file is built under 4MB, which covers forum headers and most listing sites. Traditional ad networks can cap creative much lower, so check before you buy a placement.

  • What should go on a 468x60 banner?

    The server name and the invite. There is room for one line of display type at a readable size and nothing more.

Formats that go with it

The other slots on the same journey.

  • Forum signature, 650x250

    A signature is read while somebody is reading something else. That changes what belongs in it.

    650×250Forums and listing sites
  • FiveM info banner, 1865x108

    17 to 1 is a ratio nothing else on the internet uses, which is why a resized Discord banner is instantly recognisable as one.

    1865×108FiveM
  • Store banner, 1920x500

    A store page that looks nothing like the server it belongs to makes a paying player hesitate at exactly the wrong moment.

    1920×500Web store
Every design renders this slot

Pick the artwork, not the size. 5 designs in the catalogue carry a preview of this exact format.