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Brandingbeginner10 min readupdated 11 Sept 2026

Building a complete branding kit for a FiveM server

The short answer

Decide the name, logo, two to four colours and one or two fonts first, then produce every asset from that kit: server icon (96×96 PNG), server list banners, loading screen, Discord icon and banner, website and social images, and in-game touches like the pause menu title and HUD accent. Keep masters in a shared folder with a one-page brand guide so staff, designers and developers stay consistent.

Most FiveM servers look like five different communities: a logo from one designer, a loading screen from a template, a Discord banner in other colours and a HUD in a fourth style. A small branding kit — one palette, one font pair, one logo in a few formats — makes every touchpoint look like the same server, and makes new assets quicker to produce.

Building a complete branding kit for a FiveM server — illustrated with a FiveM-compatible minimap render

#The core of the kit

ElementWhat to decideTip
NameShort, easy to type, searchableCheck the server list and Discord for clashes
LogoFull logo + compact markThe mark must read at 96×96 — see logo design
ColoursOne accent, one or two neutrals, a dark backgroundWrite down hex values
FontsOne display font, one text fontCheck the licence allows web and video use
ToneSerious, gritty, playful, luxuryDecides photos, music and copy

#The asset checklist

AssetWhere it is usedGuide
Server iconServer list, favouritesServer icon
Server list bannersServer detail page, connecting screenBanners
Loading screenEvery joinDesign tips
Discord icon, banner, invite splashCommunity hubDiscord sizes
Rich presence artPlayers’ Discord profilesRich presence
Website and social imagesSearch, TikTok, YouTubeServer website
Pause menu title and HUD accentIn gamePause menu branding

All exact sizes: [FiveM image sizes](/guides/fivem-image-sizes-assets-guide).

#A shared asset folder

text
brand/
  logo/        logo.svg, logo-mark.svg, logo-512.png, logo-96.png
  colours.txt  accent #7c5cff, bg #0b0b10, text #f5f5f7
  fonts/       licences included
  server-list/ icon-96.png, banner-detail.png, banner-connecting.png
  loading/     background.webm, poster.jpg
  discord/     icon.png, banner.png, splash.png
  social/      thumbnail-template.psd, story-template.psd
  brand-guide.pdf

Give designers and developers read access to the whole folder. When a colour changes, update the guide first and the exports second. If you want the whole set drawn at once rather than piece by piece, FAM Tools cuts every format from one design.

#A one-page brand guide

  • Logo usage: minimum size, clear space, light and dark versions.
  • Colour hex values and which one is the accent.
  • Fonts and where each is used.
  • Do and don’t examples (no stretched logos, no random gradients).
  • Tone of voice for announcements and rules.
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Questions

What branding does a FiveM server need?
A name, logo, colour palette and fonts, then a server icon, server list banners, loading screen, Discord art, website/social images and in-game touches like the pause menu title.
What size is the FiveM server icon?
96×96 pixels, PNG.
How many colours should a server brand use?
One accent plus one or two neutrals and a dark background is enough for most servers.
Should I pay a designer for my server branding?
For the logo and core kit it is often worth it; with a kit in place, many other assets can be made from templates.

Ready to pick a map?

Twelve themes on three base map styles, $8 each, instant download.

The tool for this

A drag-and-drop loading screen, hosted for you From Free, built in the browser, exported as a drop-in resource.

Look it up while you work

The reference tables this guide leans on, free and without an account.