# Getting players from TikTok and YouTube

> Market a FiveM server with short-form and long-form video: what clips perform, recording tips, hooks in the first seconds, posting cadence, working with creators, YouTube server tours and update videos, linking viewers to Discord, and measuring results.

Source: https://fam-tools.com/guides/fivem-server-marketing-tiktok-youtube · FAM Tools · published 2026-09-11 · updated 2026-09-11 · about 10 min

**Short answer.** Post short vertical clips (15–45 s) of real moments several times a week, open with the hook in the first two seconds, add captions, and put your server name in the video and profile. Use YouTube for tours, update showcases and longer stories. Work with small creators who fit your style, send every viewer to one Discord link, and track which clips bring members.

## Key points

- Real moments beat staged ads.
- Hook in the first two seconds; captions always.
- Consistency beats one viral hit.
- One call to action: your Discord.
- Track joins per clip to learn what works.

Most players discover roleplay servers through clips, not server lists. A funny interaction, a chase, a courtroom meltdown — thirty seconds of that sells a server better than any feature list. The work is in capturing those moments consistently and making it easy for viewers to join.

## What performs

| Clip type | Why it works |
| --- | --- |
| Funny interactions | Shareable, shows the community |
| Chases and shootouts | Action, shows scripts and cars |
| Before/after (new update) | Shows the server is alive |
| “Day in the life” of a job | Shows depth of roleplay |
| Staff and community moments | Builds trust |

## Capturing moments

- Instant replay (NVIDIA, AMD, OBS replay buffer) on staff and regulars’ PCs.
- A clips channel in Discord where players submit moments (with permission to repost).
- Hide the HUD and chat for cleaner shots when possible.
- Rockstar Editor also works in FiveM for cinematic shots — see [making a trailer](https://fam-tools.com/guides/fivem-server-trailer-guide).

## Posting

- Vertical 9:16, 1080×1920, captions burned in or auto-captions on.
- Server name on screen at the end and in the profile bio with the Discord link.
- Several posts per week, same account, same style.
- Only use music the platform licenses or you own.

## YouTube

Use YouTube for what does not fit in 30 seconds: server tours, update showcases, job guides and roleplay stories. Put the Discord link in the first line of the description and in a pinned comment, and use the same thumbnail style every time.

## Working with creators

Small creators who already play your style of roleplay convert better than big names who stream once. Offer a smooth whitelist, a character that fits their audience and staff support on their first sessions. Growth overall: [growing your server](https://fam-tools.com/guides/grow-fivem-server-players).

## Questions

### Does TikTok work for FiveM servers?

Yes — short clips of real roleplay moments are one of the most effective ways to bring new players.

### How often should I post?

Several times a week on the same account; consistency matters more than any single clip.

### Where should viewers go?

To one Discord invite link, where they find how to join.

### Can I use popular songs?

Only music the platform licenses for that use or that you own.

## Related

- https://fam-tools.com/guides/grow-fivem-server-players
- https://fam-tools.com/guides/fivem-server-trailer-guide
- https://fam-tools.com/guides/fivem-discord-server-setup
- https://fam-tools.com/guides/fivem-server-website