# Building a complete branding kit for a FiveM server

> A checklist-driven FiveM branding kit: name and logo, colour palette and fonts, server icon and server list banners, loading screen, Discord icon and banner, website and social assets, in-game touches like the pause menu title, a shared asset folder and a one-page brand guide for staff and developers.

Source: https://fam-tools.com/guides/fivem-server-branding-kit · FAM Tools · published 2026-09-11 · updated 2026-09-11 · about 10 min

**Short answer.** Decide the name, logo, two to four colours and one or two fonts first, then produce every asset from that kit: server icon (96×96 PNG), server list banners, loading screen, Discord icon and banner, website and social images, and in-game touches like the pause menu title and HUD accent. Keep masters in a shared folder with a one-page brand guide so staff, designers and developers stay consistent.

## Key points

- Logo, palette and fonts come first; everything else derives from them.
- Export the logo as SVG plus PNG sizes you actually use.
- One shared folder with masters and exports.
- A one-page brand guide prevents drift.
- Carry the brand into the game: loading screen, pause menu, HUD.

Most FiveM servers look like five different communities: a logo from one designer, a loading screen from a template, a Discord banner in other colours and a HUD in a fourth style. A small branding kit — one palette, one font pair, one logo in a few formats — makes every touchpoint look like the same server, and makes new assets quicker to produce.

## The core of the kit

| Element | What to decide | Tip |
| --- | --- | --- |
| Name | Short, easy to type, searchable | Check the server list and Discord for clashes |
| Logo | Full logo + compact mark | The mark must read at 96×96 — see [logo design](/guides/fivem-server-logo-design) |
| Colours | One accent, one or two neutrals, a dark background | Write down hex values |
| Fonts | One display font, one text font | Check the licence allows web and video use |
| Tone | Serious, gritty, playful, luxury | Decides photos, music and copy |

## The asset checklist

*All exact sizes: [FiveM image sizes](/guides/fivem-image-sizes-assets-guide).*

| Asset | Where it is used | Guide |
| --- | --- | --- |
| Server icon | Server list, favourites | [Server icon](/guides/fivem-server-icon) |
| Server list banners | Server detail page, connecting screen | [Banners](/guides/fivem-server-banner-detail-connecting) |
| Loading screen | Every join | [Design tips](/guides/fivem-loading-screen-design-tips) |
| Discord icon, banner, invite splash | Community hub | [Discord sizes](/guides/fivem-discord-server-branding-sizes) |
| Rich presence art | Players’ Discord profiles | [Rich presence](/guides/fivem-discord-rich-presence) |
| Website and social images | Search, TikTok, YouTube | [Server website](/guides/fivem-server-website) |
| Pause menu title and HUD accent | In game | [Pause menu branding](/guides/fivem-pause-menu-title-branding) |

## A shared asset folder

```text
brand/
  logo/        logo.svg, logo-mark.svg, logo-512.png, logo-96.png
  colours.txt  accent #7c5cff, bg #0b0b10, text #f5f5f7
  fonts/       licences included
  server-list/ icon-96.png, banner-detail.png, banner-connecting.png
  loading/     background.webm, poster.jpg
  discord/     icon.png, banner.png, splash.png
  social/      thumbnail-template.psd, story-template.psd
  brand-guide.pdf
```

Give designers and developers read access to the whole folder. When a colour changes, update the guide first and the exports second. If you want the whole set drawn at once rather than piece by piece, [FAM Tools cuts every format from one design](https://fam-tools.com/graphics/studio).

## A one-page brand guide

- Logo usage: minimum size, clear space, light and dark versions.
- Colour hex values and which one is the accent.
- Fonts and where each is used.
- Do and don’t examples (no stretched logos, no random gradients).
- Tone of voice for announcements and rules.

> **Consistency beats complexity** — A plain logo used the same way everywhere builds more recognition than a detailed one that changes with every designer.

## Questions

### What branding does a FiveM server need?

A name, logo, colour palette and fonts, then a server icon, server list banners, loading screen, Discord art, website/social images and in-game touches like the pause menu title.

### What size is the FiveM server icon?

96×96 pixels, PNG.

### How many colours should a server brand use?

One accent plus one or two neutrals and a dark background is enough for most servers.

### Should I pay a designer for my server branding?

For the logo and core kit it is often worth it; with a kit in place, many other assets can be made from templates.

## Related

- https://fam-tools.com/guides/fivem-server-logo-design
- https://fam-tools.com/guides/fivem-image-sizes-assets-guide
- https://fam-tools.com/guides/fivem-server-icon
- https://fam-tools.com/guides/fivem-pause-menu-title-branding